L2- Campaign Management

Role Overview:

The Campaign Manager will be responsible for strategizing, executing, and optimizing marketing campaigns to enhance brand visibility, engagement, and conversions. This role demands a strategic thinker with robust project management skills and the ability to leverage campaign performance data for decision-making.

Key Responsibilities:

Campaign Strategy and Planning:

• Develop Campaign Strategies: Create and implement comprehensive campaign strategies aligned with company goals.
• Market Research: Conduct research and competitor analysis to identify opportunities and trends.
• Collaborate on Campaign Plans: Work with the marketing team to establish detailed campaign plans, including timelines, budgets, and KPIs.

Campaign Execution:

• Manage Campaign Execution: Oversee the end-to-end execution of marketing campaigns across various channels, including digital, social media, email, and print.
• Coordinate with Teams: Collaborate with internal teams (e.g., content, design, sales) and external partners (e.g., agencies, vendors) to meet campaign deliverables.
• Ensure Quality: Supervise the production of campaign materials to maintain brand consistency and quality.

Performance Analysis and Optimization:

• Monitor Performance Metrics: Analyze campaign performance using tools such as Google Analytics and marketing automation platforms.
• Prepare Reports: Generate detailed performance reports for stakeholders, offering actionable insights and recommendations.
• Optimize Campaigns: Continuously refine campaigns based on data-driven insights to enhance effectiveness.

Budget Management:

• Manage Budgets: Oversee campaign budgets, ensuring efficient resource allocation and maximizing ROI.
• Track Expenditures: Monitor and report on campaign expenditures, ensuring adherence to budget.

Stakeholder Communication:

• Primary Contact: Serve as the main point of contact for campaign-related inquiries.
• Communicate Progress: Provide timely updates on campaign progress, performance, and any issues.

Compliance and Best Practices:

• Ensure Compliance: Ensure campaigns comply with relevant regulations, industry standards, and company policies.
• Stay Updated: Keep abreast of the latest marketing trends and best practices to enhance campaign strategies.

Desired Candidate Profile:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 2-3 years of experience in campaign management or a related marketing role.
• Skills: Strong project management abilities, proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager), excellent analytical skills, creative problem-solving, and strong communication skills.

• Experience in B2B or B2C marketing.
• Knowledge of SEO and content marketing.
• Certification in Google Analytics or other relevant marketing certifications.

What You Can Expect

• Full-time, salaried position creamed with welfare programs. 
• Competitive salary and module specific training in the core space with recognition potential and annual bonus.
• Performance appraisals.
• Attendance Incentives.
• Working with the best talent in the industry
• Conducive intangible environment with dynamic benefits.

Contact us on recruiter@wonderws.com / 9047477375.